91×ÔÅÄÂÛ̳

91×ÔÅÄÂÛ̳Retail has opened its new dining and entertainment precinct at Brisbane’s Toombul last week with a fanfare and party to celebrate UPSTAIRS, a first-of-its-kind urban playground on the rooftop of the iconic shopping centre.

The $43million investment in the new look hub, covering 4,500 sq metres, creates a new destination precinct for Brisbane, and completes a total transformation of the historic 51-year-old centre that has seen it rejuvenated into a highly relevant and revitalised urban precinct.

Huge hype surrounded the opening of this northside foodie haven that 91×ÔÅÄÂÛ̳has tailored to appeal to the surrounding catchments; and the increasingly urbanised and entertainment focused Brisbane customers and visitors. Located just 6km from Brisbane airport, Toombul now offers exceptional entertainment and experiences headlined by Archie Brothers Cirque Electriq with virtual reality rides, bowling, dodgem cars, arcade games, American diner inspired food and tantalising cocktails.

This summer, UPSTAIRS will boast ten all new dining offers, sourcing some of Brisbane’s best existing operators and new to Queensland concepts to put a powerhouse edge to the consumer experience.  Offers include Dapple + Waver, Niku Ramen, Little Red Dumpling, Sushi HYO, Espresso Max, II Gancio, Hello Harry, Jackpot Dining and Phat Elephant along with perennial favourite Max Brenner.

“91×ÔÅÄÂÛ̳Retail's transformation of Toombul over the past few years truly comes to realisation this week with the opening of UPSTAIRS, a totally new concept and destination for the community and wider Brisbane audiences. We have utilised our customer insights of our markets – of Nundah and surrounds to curate this unique offer; with a fantastic contemporary, urban vibe, bringing together dining, entertainment and experiences in a sensational, vibrant setting to ensure Toombul remains relevant and dynamic for many more years to come. We couldn’t be happier to deliver this project and with such energetic and inspiring retail partners,” said Joanna Corrick, Portfolio Manager, 91×ÔÅÄÂÛ̳Retail.

Designed with an Insta generation top of mind, the décor includes a colour-changing neon playground complete with swings and slides, uber chic street-art murals, cool industrial indoor and outdoor spaces wrapped around a sparkling feature fountain that transforms when the sun goes down into a misting feature with coloured lights dazzling through it. 

Live music and pop up activations and events will give locals a constant reason to return as UPSTAIRS aims to be a destination for Brisbane-wide audiences of all ages. And the curated space, including an external plaza and open areas, allows the public to utilise the space for wider community events.

The opening festival will continue for several weeks with lots of freebies, fun pop-ups and discounts on offer to encourage audiences to try out UPSTAIRS.!